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Keurig®
Single-Cup Brewer Recognized for Outstanding Design
Other Topics:
Gourmet Coffee
Distributor,
Specialty Coffee
Keurig, Incorporated
July 15, 2008
Keurig’s B3000 Receives Excellence in Design Award
from appliance DESIGN Magazine
Reading, MA -- Keurig, Incorporated, a subsidiary of
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR),
announces that its B3000 commercial single-cup brewer
has received a Silver Excellence in Design Award from
appliance DESIGN magazine.
Keurig’s B3000 brewer was recognized in the
Commercial/Vending Appliances category of appliance
DESIGN’s 21st Annual Excellence in Design competition.
An independent panel of industrial design experts
evaluated entries based on aesthetics, human factors,
innovation, and technical merits. Award-winning products
exhibited sophisticated technology, intuitive features,
an eye-catching appearance, and a focus on consumer
convenience.
The Keurig® brewing system and proprietary K-Cup®
portion packs were first introduced in offices in 1998
and were highly successful due to the system’s speed,
convenience, and gourmet-tasting coffee. The B3000
brewer is designed for large offices where back-to-back
brewing by several people is the norm. The brewer makes
a fresh cup of coffee in less than a minute and includes
features such as direct line water plumbing, multiple
brew sizes to vary brew strength, and automatic K-Cup
ejection and storage. The brewer is also vending
compatible.
“The B3000 brewer offers the most advanced single-cup
brewing technology, and the design of the product
garners raves from our distributors and customers,” said
Dave Manly, VP of Marketing at Keurig. “We’ve succeeded
in creating a bold, distinctive look for our brewers,
while making it easy to brew gourmet coffee, tea or hot
cocoa one cup at a time.”
Keurig leads single-cup brewing in both the home and
office. With the Keurig single-cup brewing system, users
can choose their favorite coffee, tea or hot cocoa
packed in the patented K-Cup portion packs, brew a
single cup at the touch of a button, and enjoy a gourmet
cup with no mess or clean-up. Keurig provides a range of
brewing solutions, available from over 450 Office Coffee
Distributors, for small, medium, and large offices. For
the home, Keurig brewers and K-Cups are available at
over 10,000 retail stores, including Target,
Bloomingdale’s, Bed, Bath & Beyond®, and other premium
retailers.
About Green Mountain Coffee Roasters, Inc.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is
recognized as a leader in the specialty coffee industry
for its award-winning coffees, innovative brewing
technology and socially responsible business practices.
GMCR manages its operations through two wholly owned
business segments: Green Mountain Coffee and Keurig. Its
Green Mountain Coffee division sells more than 100
high-quality coffee selections, including Fair Trade
Certified™ organic coffees, under the Green Mountain
Coffee® and Newman’s Own® Organics brands through its
wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com).
Green Mountain Coffee also produces its coffee as well
as hot cocoa and tea in K-Cup® portion packs for Keurig®
single-cup brewers. Keurig, Incorporated is a pioneer
and leading manufacturer of gourmet single-cup coffee
brewing systems for offices, homes and hotel rooms.
Keurig markets its patented brewers and K-Cups® through
office distributors, retail and direct channels (www.Keurig.com).
K-Cups are produced by a variety of licensed roasters
including Green Mountain Coffee. Green Mountain Coffee
Roasters, Inc. has been recognized repeatedly by CRO
Magazine, Forbes and SustainableBusiness.com as a good
corporate citizen and an innovative, high-growth
company. |
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