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Jo To Go Coffee®
Unveils Licensing Package For Multi-Unit Franchisees
Other Topics: Coffee
Emission Monitoring,
Healthy Coffee Drinking,
Coffee Challenge,
Coffee Revenue
Franchising.com
May 10, 2007
Green Bay, WI -- Jo To Go Coffee® made it official at the
Multi-Unit Franchising Conference and Expo (MUDFC) in
Colorado Springs, CO this April…the specialty coffee
franchise now provides experienced individuals the
opportunity to grow their existing business with a Jo To
Go Coffee® licensing agreement.
"Our research shows that the morning day-part is literally
exploding with possibility—it is THE fastest growing
segment in the fast food industry," commented Jonathan
Lukens, Vice President of Franchising. "Our specialty
coffee products can provide a significant boost in revenue
during the morning day-part when sales at, for instance,
the burger drive-thru or taco stand were otherwise pretty
sluggish."
Jo To Go Coffee's attendance at the MUDFC seemed like the
most appropriate time to kick off the licensing program
that has been in development this past year. The trade
show was made up of about 300 attendees including show
sponsors like Jo To Go Coffee® and other multi-unit
franchisees. The show provided a high-level of visibility
for a smaller, select group of experienced individuals
looking for other complimentary opportunities to grow
their existing businesses.
President Dick DuBois agrees that the Jo To Go Coffee®
experience at the MUDFC further proves that offering a Jo
To Go Coffee® licensing package fills a definite need in
the quick service restaurant industry: "Jonathan met many
people who were interested in our franchise and who also
own other quick service restaurants. I'm now in the
process of meeting with these individuals to show them how
the Jo To Go Coffee® licensing package can provide new
areas of growth within their existing business."
About Jo To Go Coffee®
Jo To Go is a leading specialty coffee drive-through.
Founded in Green Bay, Wisconsin in 1998, Jo To Go Coffee
caters to busy lifestyles with speed, convenience, and
fun. Jo To Go Coffee® has been hailed by Entrepreneur
Magazine as the counterbrand to the world's leading
specialty coffee retailer and continues to add coffee
franchise opportunities across the U.S. The drive-thru
coffee bar has franchises under contract in Georgia,
Illinois, Kansas, Michigan, Missouri, New York and
Wisconsin. For more information about Jo To Go Coffee®,
please visit www.jotogo.com or www.jotogo.blogspot.com.
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