Coffee and npower
Create a Winning Combination
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Signature Coffee Blends,
Coffee Funding
npower
March 22, 2007
London, England -- npower’s support of Macmillan’s World’s
Biggest Coffee Morning (WBCM) has been awarded the
prestigious 2007 Hollis Sponsorship Award in the Charity
and Community category, pipping three other nominations to
the post. The presentation was at London’s Savoy Hotel
earlier this evening.
The
WBCM campaign is the third in which npower has been
closely involved. The award recognises the company’s
long-term partnership with Macmillan Cancer Support and
its active engagement of staff and customers, raising
awareness and funds across all 60 npower sites in the UK.
The subsequent 10% increase in consumer recognition of the
npower brand and four per cent increase in the number of
customers who believe npower is ‘putting something back
into the community’ were appreciated by the judges as
valuable business benefits for npower, one of the UK’s
leading energy providers.
One of the most successful facets of the campaign has been
the extensive staff involvement achieved year-on-year.
Each year, staff motivation is critical both to the
success of the campaign and the fund-raising (around
£180,000 has been donated to the charity through WBCM
since 2004). Activities including head-shaves, fancy-dress
cricket matches, themed cake bakes, coffee quizzes and a
‘scrap heap challenge’ for engineers – machines to carry a
cup of coffee safely and securely were designed and
created – have encouraged npower employees to get involved
in the event and have fun doing so.
Carol Hart, npower’s community involvement manager,
collected the award saying: “We’re delighted to win. It’s
wonderful recognition of what is achieved by npower staff
and customers. This year, we are also principal sponsor of
the charity’s Walk Wonders event.”
Notes to Editors:
- npower is the UK's
largest electricity supplier and draws on 50 years
experience in supplying electricity and gas. npower
offers a range of essential home and business services
to 6.8 million customers across the UK.
- npower is the supplier
of green energy to the new Wembley Stadium, the
Millennium Stadium and the Liberty Stadium in Swansea.
- npower sponsors the
Test Match Series in England, Women's Test Series, the
Twenty20 Cup and Village Cup. npower also has an
affinity deal with Norwich City Football Club.
- Through its clean
electricity product npower Juice, npower is the only
supplier to offer electricity from renewable sources at
no extra cost.
- npower was the
official energy partner to Comic Relief's 2007 Red Nose
Day appeal.
About Macmillan
Cancer Support:
Macmillan Cancer Support improves the lives of people
affected by cancer, providing practical, medical,
emotional and financial support. Working alongside people
affected by cancer, Macmillan works to improve cancer
care. One in three of us will get cancer. 1.2 million of
us are living with it. If you are affected by cancer
Macmillan can help. |
