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Coffee sales in
China grew by 90% in the five years up to 2003 to
6,504.5 tones. It is worth more than US$90 million but
accounts for just 1% of world consumption. International
companies are queuing up to carve up their slice of a
market as local sales increase between 50% and 100%
annually. The Chinese coffee market is expected to grow
by 70% in total volume sales between 2003 and 2008 to
reach 11,073 tones. Studies have shown that within Asian
countries, affluent consumers with a high degree of
Western influence are more likely to accept a coffee
culture.
In terms of market composition, instant coffee dominates
the Chinese coffee market. At this moment, coffee is
still a relatively new drink to the locals. Most Chinese
have not come to fully appreciate the taste of coffee
and they are content with the convenience and taste of
instant coffee for now
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