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Teens Produce 55,000 Coffee
Cup Sleeves Promoting Diversity
Other Topics: Coffee
Franchise Development
PRNewswire
August 19, 2008
Denver, Colorado - Coffee drinkers throughout the Denver
metro area will have the opportunity to think about what
it means to value diversity, thanks to 20 Colorado high
school students who participated in a program sponsored
by the Anti-Defamation League (ADL).
The teens designed insulating coffee cup sleeves printed
with ADL's logo and a message explaining what "Valuing
Diversity is…" The first delivery of the sleeves arrives
at metro Denver coffee houses this week, in time to
reach Democratic National Convention visitors to Denver.
By the end of September, 2,000 cafes will offer the
sleeves.
Money for printing the sleeves was donated by Robert B.
Sturm, who also paid for the students to attend ADL's
2007 Robert B. Sturm Youth Leadership Mission to the
U.S. Holocaust Memorial Museum in Washington, DC. The
museum's exhibits allow students the opportunity to
explore current issues of hatred and bigotry, and learn
about the social and political climate that led to the
Holocaust in Nazi Germany. There the teens learned the
importance of respecting different people – and what
lack of respect can sometimes produce.
"The intention of the coffee sleeves was to reach people
on a tangible level, so exploring diversity might become
as routine as your morning coffee," said Douglas County
High School senior Kalie McMonagle, a participant in the
Sturm Mission and one of the sleeve's creators. Said Mr.
Sturm: "I'm happy that on the mission the students
learned important lessons, and came up with a powerful
message and a creative way of sharing it with many
thousands of people."
The coffee sleeves display the message:
"VALUING DIVERSITY is….
* recognizing that we all have accents.
* interrupting demeaning names and hurtful jokes.
* believing civil rights are for everyone.
* starting a conversation with someone new.
* stepping outside of your cultural comfort zone."
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