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Starbucks
Introduces Customers to Exquisite Flavors of a New
Coffee Collection
Other Topics: Coffee
Business Management Solution
BUSINESS WIRE
August 26, 2008
SEATTLE - Coffee lovers, Starbucks (Nasdaq:SBUX) will
ignite your passion for coffee and flavor with the
arrival of Clover® Crafted Small Batch Coffees.
Starbucks today unveiled a new in-store coffee
experience in 10 Seattle locations that will soon expand
to include Boston and San Francisco markets in the
coming months. The Clover® brewing system is one of the
most significant innovations in coffee brewing since the
introduction of the espresso machine. This experience
brings together Clover’s® revolutionary brewing method
with Starbucks ability to source small batch coffees
from all over the world and is a key initiative in
transforming the company.
“After acquiring the Coffee Equipment Company in April
2008, we asked a small team of coffee buyers to find
unique, small lot coffees whose flavors are best
highlighted using the Clover® brewing system,” said
Scott McMartin, director, Coffee and Tea Education.
“Drawing on our many years of experience and our deep
relationships, we had access to some remarkable coffees.
What we came up with is just the beginning of what is to
come.”
Through these small lot coffees, customers will be able
to truly detect how geography influences flavor. Using
the Clover® each cup of coffee is ground and brewed to
order, maximizing the various layers and flavor nuances.
Though the menu will rotate monthly, this September
customers can experience:
* Distinctive citrus juiciness of Costa Rica Agrivid
* Herbal overtones of El Salvador Pacamara
* Subtle cherry and currant notes of Tanzania Blackburn
Estate and
* A soft finish of Zambia Kasama
“We committed to our customers that we would reinvent
coffee and once they taste coffee brewed from the
Clover® we know they will want to come back for more,”
said Aimee Johnson, vice president, Starbucks Strategic
Coffee Initiatives. “We hope everyone will be inspired
to learn about where these coffees come from and the
rich story behind each selection. Tasting flavors from
rare and exquisite high-quality coffees is an experience
that will continue to make Starbucks a destination in
the neighborhood for coffee lovers.”
The Clover® Crafted Small Batch Coffee menu rotates
monthly and is only offered at Starbucks locations
equipped with a Clover®. These coffees will be available
hot or iced in Tall (12 oz) and Grande (16 oz) sizes.
Hand-scooped, whole beans are also available for
customers to purchase to enjoy at home in a coffee
press. Because the Starbucks® Small Batch Coffees have
limited availability they will only be in-store while
supplies last.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed
to ethically sourcing and roasting the highest quality
arabica coffee in the world. Today, with stores around
the globe, the company is the premier roaster and
retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to
life for every customer through every cup. To share in
the experience, please visit us in our stores or online
at www.starbucks.com. |
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