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PEMCO
Insurance and Tully's Coffee Team Up to Make Coffee
Orders Count - For Children's Hospital
Other Topics:
Coffee Trade Documentary,
Coffee Production,
Coffee Market
Tully's Coffee
February 18, 2008
Seattle, WA -- Placing a "super-long coffee order," a
quirky trait shared by many Northwest residents, will
now make a difference for Children's Hospital and
Regional Medical Center.
Beginning March 21, PEMCO Insurance will donate $1 to
Children's Hospital for every Tully's Coffee customer
who nominates a preferred "super-long coffee order" --
those unique concoctions made up of seemingly
incongruous ingredients and commands -- in weekly
enter-to-win contests.
The contests are part of a six-week promotion between
PEMCO Insurance and Tully's Coffee that highlights the
"Super-Long Coffee Orderer" character from PEMCO's
"We're A Lot Like You. A Little Different." ad campaign,
which connects us as a community through tongue-in-cheek
parodies of local residents' traits.
"We're excited to partner with Tully's Coffee to support
Children's Hospital in its mission to prevent, treat,
and eliminate pediatric disease," said PEMCO
spokesperson Jon Osterberg. "Like PEMCO, Tully's is a
locally based company, and this promotion is a great
opportunity to extend many of our shared Northwest
values."
In addition to helping raise money for Children's, those
who nominate their "super-long" orders will have a
chance each week to win a Tully's gift bag and $100 gift
card compliments of Tully's. At the end of the six-week
promotion, PEMCO will make a $10,000 donation to
Children's Hospital in all six winners' names.
To kick off the promotion, KMTT "The Mountain" radio
station (103.7 FM) will broadcast live from Tully's
flagship store at 4th Avenue and Union Street in Seattle
on Friday, March 21. During the 6 a.m. - 10 a.m.
broadcast, participating Tully's stores will offer
lattes for $1.03, and the first 103 customers to the
flagship store can enjoy a latte for free.
"People around the Northwest are known as coffee lovers,
and we're individualistic," Osterberg said. "Often times
our coffee orders express our unique quirks. Short and
simple drink orders are a rarity -- now it's all about
how many shots, packets and pumps you can get."
To qualify for the weekly prizes, Tully's customers must
simply fill in their unique "super-long" coffee order on
entry forms, perhaps while waiting for the person in
front of them to finish what seems more like a short
speech than a coffee order. Completed entry forms can be
dropped in jars found in participating Tully's stores
throughout the Northwest.
Tully's will select winners on a weekly basis, and the
winning entries will be featured at http://www.werealotlikeyou.com,
along with other recognizable Northwest types like the
Recumbent Bicycle Commuter, Green Lake Power Walkers,
and Blue Tarp Campers.
"Children's is honored to have been selected by PEMCO
and Tully's as beneficiary from this wonderful
collaboration," said Peggy Walton, chair of Children's
Hospital Board of Trustees. "The Northwest is a generous
community and we think this promotion will creatively
inspire folks to support patients and families in our
area."
About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based
provider of auto, home, boat, life, and umbrella
insurance to Washington state residents. PEMCO Insurance
is sold by community agents throughout the state and
through PEMCO offices. For more information, visit
http://www.pemco.com.
About Tully's Coffee
Tully's Coffee Corporation is a fully handcrafted coffee
roaster and a leading specialty coffee retailer and
wholesaler. Through company-operated and franchised
specialty retail stores in Washington, Oregon,
California, Idaho, Arizona, Montana and Utah and its
global alliance partner in Japan, Tully's premium
coffees are available at more than 400 branded retail
locations. Tully's wholesale division also distributes
handcrafted coffees and related products via office
coffee services, food service distributors, and
thousands of leading supermarkets in the United States.
Tully's corporate headquarters and roasting plant are
located at 3100 Airport Way S. in Seattle, Wash. For
more information: (800) 96-Tully or http://www.tullys.com.
About Children's Hospital and Regional Medical Center
Consistently ranked as one of the best children's
hospitals in the country by U.S. News & World Report,
Children's serves as the pediatric referral center for
Washington, Alaska, Montana and Idaho. Children's has
been delivering superior patient care for 100 years,
including advancing new discoveries and treatments in
pediatric research, and serving as a primary teaching,
clinical and research site for the Department of
Pediatrics at the University of Washington School of
Medicine. |
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