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Caribou Coffee®
Selects Valtira’s Online Marketing Platform
Other topics:
Carbon Neutral Coffee,
Coffee Flavor Variety,
Custom Coffee Blend
Valtira
February 1, 2008
Delivers Personalized Content Management for New
Website
Minneapolic, MN -- Valtira today announced the selection
of its Online Marketing Platform by Caribou Coffee which
launched its new website, www.cariboucoffee.com, earlier
this month. The new website incorporates the latest
software technology for personalization to enable the
company to connect with site visitors by serving
relevant content based on location or product
preferences.
“Caribou Coffee needed a scalable, flexible software
platform on which to build our new website,” said Kathy
Hollenhorst, Caribou Coffee’s Sr. Vice President of
Marketing. “We selected Valtira as they had the right
combination of content management, personalization and
campaign tracking we need today and going forward.”
With Valtira, Caribou Coffee can personalize content,
imagery or promotions based on business rules or user
preferences. This provides the site visitor with more
relevant information on coffee types or coffeehouses.
Marketing staff members can also easily update the site
to keep content fresh for site visitors. The company can
now also better track initiatives to better understand
customer trends and improve marketing ROI.
Highlights of the new site are interactive coffee
recommenders, “Build a Drink” features, virtual store
tours, company news, new store openings and an
easier-to-navigate site.
“The new Caribou Coffee website is a great example of a
site built with the end-customer in mind,” said
Valtira’s VP, Sales and Marketing George Hadjiyanis. “We
are excited to add them to our list of growing customers
leveraging our software platform to meet their web
marketing goals."
About Caribou Coffee
Caribou Coffee (CBOU), founded in 1992, is the
second-largest company-owned gourmet coffeehouse
operator in the world based on number of coffeehouses.
At Caribou Coffee, our mission statement is "an
experience that makes the day better". We provide this
by sourcing the highest-quality coffee in the world and
craft roasting it in small batches to bring out the best
in every bean. We then bring this extraordinary coffee
to our customers via several channels including grocery
locations, online or via our coffeehouses, which provide
a relaxing escape for our customers. Caribou Coffee is
committed to expanding our business by bringing this
experience to new customers through multiple means
without compromising our unwavering commitment to
quality. Caribou Coffee is a proud recipient of the
Rainforest Alliance Corporate Green Globe Award. For
more information, visit www.cariboucoffee.com.
About Valtira
Valtira is the provider of The Online Marketing Platform
with a full range of capabilities enabling Marketing
Departments to create demand and flexibly manage content
and campaigns based on real-time metrics.
Delivered as a software-as-a-service offering, Valtira
helps companies deliver effective web marketing
solutions and react quickly to changing customer needs.
Valtira enables marketers to easily manage content,
personalize campaigns, incorporate social networking,
improve marketing ROI and engage customers across all
marketing vehicles.
Founded in 2003 and based in Minneapolis, Minnesota,
Valtira serves a broad range of customers including
Fortune 500 companies, start-ups, and government
agencies. For more information, visit www.valtira.com or
call 1.877.658.3700. |
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