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TWIX® Java Brews
up a Fresh Approach to the Coffee Craze and Gives
Americans a New Type of “Coffee Break”
Other topics:
Carbon Neutral Coffee,
Custom Coffee Blend,
Online Coffee Marketing
Mars Snackfood US
January 16, 2008
Product Innovation Infuses Coffee Flavor into New
Variety of TWIX®
Hackettstown, NJ -- From fancy coffees to extravagant
desserts, the pursuit of java-flavored food and
beverages continues to be a hot trend percolating
throughout U.S. culture. Today, TWIX® Brand is raising
the bar on America’s coffee-flavor craze by introducing
TWIX® Java with real espresso beans and coffee-flavored
caramel.
The limited-edition candy bar, available in stores
nationwide through February 2008, is a decadent three
layered blend of rich coffee flavored sweet caramel
coated over a delicious chocolate cookie and covered in
luscious milk chocolate. A touch of real espresso beans
enhances the flavor of this chocolatey coffee treat. The
brand offers fans a new type of “coffee break” and a
chance to step back from hectic days.
“We are committed to constant innovation to create fun,
great-tasting products that deliver a unique experience
to our consumers,” said Michele Kessler, vice president,
marketing, Mars Snackfood US. “TWIX® Java is the perfect
treat or ‘pause’ for fans of TWIX and coffee lovers
alike – a touch of espresso beans add the perfect hint
of java taste to the signature candy bar that fans have
enjoyed for years”.
Coffee is Flavor King in the United States
According to Food Processing Magazine, beverage flavors
are not restricted solely to beverages anymore. Coffee
shows renewed popularity in desserts, including pastries
and dairy products such as yogurt and ice cream1. Every
day, Americans consume 400 million cups of coffee, or
more than 146 billion cups of coffee per year. This
makes the United States the leading consumer of coffee
worldwide. Additionally, the National Coffee Association
reports that more than 166 million Americans – or one
out of every two – drinks coffee at least daily2. With
the growing demand of coffee and coffee-flavored
products, it’s clear Americans are looking for new and
inventive ways to get their java fix.
Now available in food, mass, club, convenience and drug
stores nationwide through February 2008, TWIX® Java come
in a 2 ounce single pack (comprised of two TWIX® bars)
and retails for $.55. TWIX® Java contains a small amount
of naturally occurring caffeine3
1 Food Processing Magazine
2 The National Coffee Association and The Specialty
Coffee Association of America
3 TWIX® Java contains a small amount of naturally
occurring caffeine (about 2mg/serving) with negligible
amount contributed by the espresso pieces
About TWIX® Brand
TWIX®, a Mars Snackfood US brand, is known for its
crispy crunchy cookie, smooth creamy chocolate and
delicious chewy caramel taste. The Twix® Caramel Cookie
Bar was first introduced in the United States in 1979.
Existing product lines includes: Twix® Caramel Cookie
Bars, Twix® Peanut Butter Cookie Bars and Twix® Brand
Ice Cream.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations
of Mars North America. With more than $7 billion in
annual sales in the U.S., Mars North America includes
food, snack and pet care segments, which are a symbol of
excellence for quality brands. Headquartered in
Hackettstown, New Jersey, Mars North America employs
more than 12,000 associates in the United States, with
54 facilities nationwide. Mars Snackfood US includes
some of the world’s favorite brands such as DOVE
CHOCOLATE® Brand, M&M’S® Brand, MILKY WAY® Brand,
SKITTLES® Brand, SNICKERS® Brand, , STARBURST® Brand,
THREE MUSKETEERS® Brand, TWIX® Brand and more.
Additional popular brands in the petcare and food
segments for Mars North America include UNCLE BEN’S®
Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand
Food for Cats. Please visit mars.com |
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