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Country Style Launches Next
Generation of Coffee Line with Espresso Based Specialty
Drinks
Other Topics:
Coffee Maker Touch
Sensitive Controls,
Coffee Distribution,
Coffee Sales
Growth,
Coffee Delivery Service,
China
Coffee Market, Fall Coffee Line
Country Style Food Services Inc.
December 3, 2007
Country Style launches
into the next generation of coffee offerings by adding
espresso based specialty drinks to their line up.
Richmond Hill, ON, Canada --
For more than 40 years Country Style has been serving
freshly ground, freshly brewed coffee to millions of
commuters and coffee lovers alike. On January 30th the
chain announced it has launched authentic espresso based
drinks, made from 100% Colombian beans. The line up
includes cappuccinos, lattés, mocha lattés, along with a
premium Belgian hot chocolate. The move positions
Country Style as a competitor in the ever-aggressive
Specialty Coffee Segment. Country Style has been testing
the specialty drinks for over a year with great
acceptance from consumers, who before now, had no
alternative but to deal with long waits, high prices and
confusing sizes at specialty operators. Now consumers
can get the specialty drink they love in two traditional
sizes at Country Style, medium (10 oz) and a large (16
oz) without worrying about hurting their pocket book.
"Specialty Beverages continue to gain market share as
consumer demand hits an all time high", says Robert
Carter, NPD. "Specialty Beverages have experienced
steady growth over the last ten years with annual gains
of 14%", reports Carter.
"As the industry is changing and consumers are becoming
more exposed to Specialty drinks, we wanted to be able
to offer the consumer a great tasting European drink
with the convenience and speed of service of drive thru.
The best part is - it's café quality at Country Style
prices", says Patrick W. Gibbons, President, C.E.O. "Our
authentic espresso based drinks are a complement to our
freshly ground every time coffee line up, so it's a
natural extension", says Gibbons.
To differentiate the Specialty product, Country Style
introduced a new take out cup designed specifically for
this product. The new cup features a sleeker, more
modern look as well as a variation in their logo
treatment. Of course in order to fully enjoy the
beautiful foam that tops these specialty drinks, domed
lids are required, this particular cup is adorned with a
new, black domed lid.
For more information on Country Style locations
participating in the launch, visit their website at
www.countrystyle.com.
Country Style Food Services Inc. is the second largest
coffee and donut franchisor in Ontario in the Quick
Service Restaurant sector. There are over 400 franchised
and corporate locations both traditional and
non-traditional across Ontario operating under the
"Country Style" brand. Country Style Food Services Inc.
also operates in the retail "fresh bake" industry
through franchised locations operating under the "Buns
Master" brand. A proud supporter of the Make-A-Wish(R)
Foundation. www.countrystyle.com |
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