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Surf City Coffee Co. Adds
Raley's as Newest Distribution Partner
Other Topics:
Coffee Maker Touch
Sensitive Controls,
Espresso
Based Specialty Drinks,
Coffee Sales
Growth,
Coffee Delivery Service,
China
Coffee Market, Fall Coffee Line
Surf City Coffee Co.
November 15, 2007
Surf City Coffee Co., based in Santa Cruz County,
California, is proud to announce Raley's as its latest
distribution partner. Effective November 18, 2007, Surf
City Coffee Co.'s micro-roasted, 100% Arabica coffees
will be available at 71 Northern California Raley's, Bel
Air Markets and Nob Hill Foods locations.
"We're thrilled that Surf City Coffee will now be sold
at Raley's and its affiliated stores, and we know
customers will be too," said Jeff Frady, vice president
of Surf City Coffee Co. "Our coffee is the freshest you
can buy." Customers will be able to find Surf City
Coffee on colorful, stand-alone displays within each
store.
Through 14 years of growth, Surf City Coffee Co. has
remained committed to micro-roasting, believing strongly
that the best coffee cannot be mass produced. Surf City
Coffee Co. selects the finest Arabica coffee beans to
create its unique blends, and roasts them in small
batches of 20 to 55 lbs. Its 40+ blends are all hand
roasted by master roasters at the Surf City Coffee Co.
warehouse and roastery in Santa Cruz.
Raley's is a
privately-owned supermarket chain with headquarters in
West Sacramento, California. The founder, Tom Raley,
opened his first store in Placerville, California, in
1935. The company is comprised of four chains--Raley's,
Bel Air Markets, Nob Hill Foods, and Food
Source--located in Northern California and Nevada. To
find a store near you, use the store locater available
at www.raleys.com.
Some of Surf City Coffee Co.'s other major distribution
partners include Safeway, Bristol Farms (an Albertsons
affiliate), and Whole Foods Market. Surf City Coffee is
also sold at local markets throughout the Central Coast,
as well as online at www.surfcitycoffee.com and at the
company's three retail stores located in Aptos, Scotts
Valley, and Moss Landing, California.
Surf City Coffee Co. takes pride in providing the best
coffee while helping to care for its community, the
planet, and its coffee-growing partners worldwide. For
more information about Surf City Coffee Co., please
visit www.surfcitycoffee.com or call 888.773.3833
(888.SRF.DUDE).
About Surf City Coffee Company, Inc.
Surf City Coffee Company is a micro-roaster of Fair
Trade Certified, organic coffee based in Santa Cruz
County, California, one of the surfing capitals of the
world. Surf City Coffee Co. was founded in 1993 with the
goal of creating an oasis for local coffee lovers.
Inspired by the surfing culture of Santa Cruz, the
company embraces the relaxed lifestyle of the beach
while valuing superior hand-roasted coffees, efficient
service, and community contribution. Surf City Coffee
Co. has three retail locations - in Aptos, Scotts
Valley, and Moss Landing, California - and wholesale
distribution statewide. For more information, please
visit www.surfcitycoffee.com or call 888.773.3833
(888.SRF.DUDE). |
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