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Coffee Beanery
Rolls Out New "Green" Cups
Other Topics:
Premium Coffee Roasts,
Green Coffee Certification,
Specialty Coffee
Association, Coffee
Excellence Award
Franchising.com
April 25, 2007
Flushing, MI -- Coffee Beanery shows that they are "coffee
people who care" by introducing new, environmentally
friendly cold cups in all of their U.S. stores. These new
cold cups are made from corn and are fully compostable.
The "greenware" cups open up more disposal options that
have a reduced environmental impact.
On April 1st the new cups were rolled out in all U.S.
stores and are now being used to serve all of their cold
beverages. "Coming into the warmer part of the year we
wanted to make sure that we were ready to make a statement
that we want to do our part to be socially and
environmentally responsible," Said JoAnne Shaw, Founder
and President of Coffee Beanery. "Our cold drinks really
drive the business in the hot summer months, so this will
make a very big impact."
Last year there were over 2.6 million cold cups that went
out from Coffee Beanery's World Headquarters in Flushing,
Michigan. They anticipate that the number will rise to
over 3 million this year based on the growing popularity
of their cold beverages. This summer they will highlight
some of their popular cold beverages like the Black and
White Frappalatte and the Carmel Crunch Swirl.
Coffee Beanery is one of the first coffee shop chains to
offer an environmentally friendly cold cup throughout
their entire system. The new cold cups, produced by
Fabri-Kal, are created from products that are derived
entirely from corn starches. The cup rollout is another
way that Coffee Beanery shows that they are "coffee people
who care" (their new focus for community relations). Some
of their other "caring" activities include offering Fair
Trade Products, supporting St. Jude Children's Research
Hospital, Special Olympics, and other various national and
local non-profit organizations.
Founded by JoAnne and Julius Shaw in 1976, The Coffee
Beanery is a privately held company that franchises and
supports a network of upscale cafes, retail stores, carts
and kiosks that specialize in serving the finest specialty
Arabica coffee. The Coffee Beanery has over 150 locations
globally. For more information on Coffee Beanery please
visit www.coffeebeanery.com. |
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