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Millstone Coffee
Provides Premium Coffees in a Diverse Range of Roasts and
Flavors
Other Topics: Green
Coffee Certification,
Specialty Coffee Association,
Coffee Excellence Award,
Environmental Coffee Cups,
Coffee Skills for
Professionals
Food Ingredients First
May 10, 2007
Netherlands -- Millstone Coffee, a division of Procter &
Gamble, announced the introduction of a special edition
line up of Whole Bean Exotic coffee from Costa Rica,
Kenya, and Sumatra. From the corner cafe to the grocery
store aisle, coffee connoisseurs from around the globe are
seeking out premium coffees from unique locales. Millstone
Coffee, known for their over 40 varieties of roasts and
flavors, meets this consumer desire with the introduction
of Costa Rica Tarrazu, a medium roast with a clean and
balanced finish, Kenya AA, a medium dark roast with an
intense but clean finish, and Sumatra Mandheling, a dark
roast with a complex, smooth finish.
The three new blends in the Millstone Exotics line up join
the more than 40 Millstone premium roasts and flavored
coffees, including Millstone's 100% Organic line up which
is USDA Certified Organic with an additional certification
of either Fair Trade Certified (TransFair America) or
Rainforest Alliance Certified.
Millstone Coffee has a rich history of providing consumers
with premium coffees available in a diverse range of
roasts and flavors. The new Millstone Exotics blends
enhance the brand's offering of premium caffeinated and
decaffeinated flavors and roasts already available at
supermarkets and retail stores throughout the country.
"Millstone is proud to offer a premium coffee line up that
is unmatched in its variety of offerings," said Lars Atorf,
external relations manager, P&G coffee. "New Millstone
Exotics both builds upon this commitment and gives coffee
drinkers three new offerings that are strikingly unique
coffee experiences. We are excited about these new
offerings and are anticipating strong consumer response."
Like fine varietal wines, Millstone Exotic coffees are
distinguished by their region of origin, where the ideal
altitude, soil conditions, and climate combine to produce
perfect beans. The Millstone Exotics line up of coffees
are specially sourced from single countries where Arabica
beans are produced at the highest altitudes under only the
best but limited seasonal conditions. As a result, the new
Millstone Exotics line up will be available only for a
limited time.
Special edition Millstone Exotics are selected from only
premium Arabica beans and are carefully roasted to give
prominence to the flavor of the bean and overall cup
taste. Available in whole bean 12-ounce pre-packaged bags
and whole bean bulk coffee bins, the line up will be
priced in line with other whole bean Millstone coffees. |
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