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Fair Trade for
All - Gourmet Coffee for the Masses
Other Topics:
International
Gourmet Coffee,
Coffee
Record,
Specialty Coffee Show
Nectar of Life Coffee Company
April 3, 2007
T.J. Maxx and Marshalls to begin selling certified
organic Fair Trade coffee through select stores beginning
mid March 2007.
Spokane, WA -- To provide the general public with
certified organic Fair Trade coffee, Spokane, WA based
Nectar of Life Coffee Company has agreed to provide their
kosher, Fair Trade, organic gourmet coffee to T.J. Maxx
and Marshalls stores for an industry leading low price.
Nectar of Life Coffee Company is a kosher certified
wholesale gourmet coffee roaster that exclusively roasts
shade grown Fair Trade organic coffee.
Martin
Jennings, Co-Founder and Master Roaster of Nectar of Life,
has handcrafted 5 unique blends to be sold through T.J.
Maxx and Marshalls stores. The gourmet blends range in
roast level from light to dark and contain Arabica coffees
from several premium regions such as Peru and Papua New
Guinea. The organic Fair Trade certified blends should hit
store shelves mid March 2007 and retail for $5.99/10oz
bag.
"It is to be made clear, these are ultra-premium blends.
Just because they are socially responsible coffees doesn't
mean they aren't gourmet," said Martin Jennings, a former
winemaker turned coffee roaster. "Blending coffee is a
passion. I love the synergy of flavors multi-origin blends
can provide."
"Our founding philosophy is the belief that when the
public is presented with organic Fair Trade coffees as
good as the world's top gourmet (non-Fair Trade) blends,
they will choose the environmentally and socially
responsible coffee every time," said Hannah Jennings,
Co-Founder of Nectar of Life. "With their efficient
distribution system and low margins, we felt that T.J.
Maxx and Marshalls stores were the perfect vehicle to
provide the public with fresh roasted organic Fair Trade
coffee at an affordable price."
What is Fair Trade Coffee?
Fair Trade coffee is relationship coffee. When socially
conscious consumers purchase Fair Trade Certified coffees
they are directly supporting a better life for farming
families through fair prices, community development and
environmental stewardship. Nectar of Life Coffee Company
purchases coffees certified Fair Trade by TransFair USA,
an independent, third party certification agency that
guarantees the family farmers who grow coffee are paid a
fair price. Fair Trade farmers that grow their crops
utilizing sustainable organic farming practices are paid a
premium above the Fair Trade minimum.
Fair prices mean quality coffee. With the extra money Fair
Trade farmers receive they are able to maintain their
crops and produce truly outstanding coffees.
According to TransFair USA, U.S. coffee consumers drink
108 million cups of coffee a day and spent over $22
billion last year on coffee. In the U.S. alone, retail
sales of Fair Trade Certified coffee grew from less than
$50 million in 2000, to nearly $500 million in 2005. Fair
Trade coffee is the fastest growing segment of the U.S.
specialty coffee market. Fair Trade Certified green coffee
imports have been growing at an average of 75% a year
since 1999.
For additional information about certified organic Fair
Trade coffees and Nectar of Life blends coming to T.J.
Maxx and Marshalls, contact Martin Jennings, or visit
www.nectaroflife.com. Nectar of Life is a registered
trademark of Nectar of Life Coffee Company.
About Nectar of Life Coffee Company:
Nectar of Life Coffee Company is a high-end wholesale
coffee roaster specializing in shade grown, certified Fair
Trade, organic coffees. In addition to being a USDA
certified organic producer, Nectar of Life is a kosher
certified roaster and a partner of CRS Fair Trade. They
have an extensive online offering of fresh roasted coffees
and coffee gift baskets. Nectar of Life believes that by
only purchasing certified Fair Trade organic coffees they
can help preserve the environment, society and human
rights. |
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