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Denny's Gives
America a Free Cup of Coffee on Tax Day 2007!
Other Topics: Coffee
Franchise, Gourmet
Coffee Roaster Cups,
Coffee Growers
Insurance
Denny's
April 2, 2007
People across the country invited to try Denny's new
bolder, richer Special Blend Coffee
Spartanburg, SC -- Whether you are in a frenzy
preparing your taxes or you are sitting back waiting for a
nice refund check, come celebrate Tax Day at Denny's. For
the first time, Denny's is offering a national coffee
giveaway. Anytime on Tuesday, April 17, customers can
visit any participating restaurant in the United States
and receive one free cup of Denny's new bolder, richer
Special Blend Coffee.
"If you are looking for a great cup of coffee, we
encourage you to stop by a Denny's. We know you will be
impressed," said Margaret Jenkins, Denny's chief marketing
officer. "We are proud to introduce our new blend because
Denny's understands what our guests look for in a cup of
coffee, a smooth, bold and rich taste."
Each week Denny's serves two million cups of coffee. When
a company pours that much coffee, they develop a real
expertise about one of America's favorite beverages.
Denny's coffee providers travel all over Latin America,
the premier coffee growing region of the world, to source
the finest coffee beans - from Colombia to Guatemala and
Mexico to Peru. The beans are custom roasted to reach a
rich, smooth flavor and coffee is made fresh throughout
the day.
Throughout the restaurant's 54-year history, Denny's has
always strived to pour a great cup of coffee. This means
changing its coffee blends to meet evolving consumer
preferences. The new smooth, richer blend reflects the
more intense flavors currently preferred by America's
coffee drinkers.
"Coffee preferences have been impacted by the popularity
of coffee shops and the availability of premium roasts,"
said Peter Gibbons, Denny's vice president of product
development. "Our new special blend has a rich coffeehouse
taste that our guests enjoy in the comfortable atmosphere
of our restaurants."
For those people who can't make it into a restaurant,
Denny's will bring the coffee to them. In five major
cities - Los Angeles, Chicago, Dallas, Miami and
Pittsburgh - Americans will be greeted at post offices and
specially chosen high-traffic areas for a chance to try a
cup of Denny's new Special Blend Coffee.
About Denny's
Denny's is America's largest full-service family
restaurant chain. For more than 50 years, Denny's has been
committed to providing guests with quality food, abundant
value and a great dining atmosphere. From its "always
open" service to its famous Grand Slam(R) breakfasts,
Denny's provides a variety of flavorful food and beverage
choices for guests of all ages. For further information on
Denny's, please visit our web site at http://www.dennys.com/. |
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