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Green Mountain
Coffee Roasters Goes Extra Bold with New Collection of
Gourmet K-Cups
Other Topics:
Special Blend
Coffee, Coffee
Franchise,
Coffee Growers
Insurance
Green Mountain Coffee Roasters, Inc.
March 26, 2007
New Extra Bold Collection Brings the World’s Premium
and Distinctive Coffees to Keurig’s Single-Cup Brewers
Waterbury, VT -- Green Mountain Coffee Roasters, Inc.
(NASDAQ: GMCR) today introduced its expanded line of Extra
Bold K-Cups® for use in Keurig’s Single-Cup brewing
system. The Extra Bold Collection now includes three new
additions: 10% Kona Coffee Blend, Kenyan AA and Fair Trade
Certified™ Organic Espresso Blend. The new coffees will be
available through wholesale, office coffee service
distributors and on the web at www.GreenMountainCoffee.com/ExtraBold.
The new
Extra Bold varieties enhance Green Mountain Coffee
Roasters’ extensive selection of K-Cups for Keurig’s
Single-Cup brewers. The Extra Bold K-Cups contain over 20
percent more ground coffee than regular K-Cups, producing
a more robust cup of coffee at the touch of a button.
Green Mountain Coffee Roasters’ Extra Bold Collection also
includes two previously launched varieties: Dark Magic®
and Fair Trade Certified™ Organic Sumatran Reserve. The
newly expanded collection is being celebrated with new
packaging that reflects the high quality of the Extra Bold
line.
The new Extra Bold K-Cups are created from some of the
most distinctive and award-winning coffees offered by
Green Mountain Coffee Roasters:
10% Kona Coffee Blend is smooth and graceful with the
sweet enchantment of Kona coffee from the big island of
Hawaii. High elevation beans from other origins are
carefully selected to complement Kona’s delicate aroma and
flavor.
Kenyan AA, an excellent introduction to African coffees,
is fruity and winey, with medium to heavy body and a rich
blackberry finish. From the slopes of Mt. Kenya, the
Kenyan coffee farmers patiently nurture coffee trees that
produce some of the world’s best coffee beans.
Fair Trade Certified™ Organic Espresso Blend, Green
Mountain Coffee Roasters’ darkest Extra Bold K-Cup, is
sourced from several small-farmer cooperatives in
Indonesia and the Americas to display both balance and
intensity. Organic Espresso Blend is deep, dark and
dynamic with toasty aromatics, heavy body and a sweet
finish.
“Our consumers love our Extra Bold K-Cups because they
combine great tasting coffee with the convenience of the
Keurig Single-Cup brewing system,” says Robert Stiller,
President and CEO of Green Mountain Coffee Roasters. “By
creating the new Extra Bold Collection, we’re giving
coffee lovers who prefer a richer, full-bodied cup of
coffee an even wider selection to choose from and a more
satisfying coffee experience.”
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is
recognized as a leader in the specialty coffee industry
for its award-winning coffees and successful business
practices. The Company sells over 100 high quality
selections, including Fair Trade Certified™ and organic
coffees under the Green Mountain Coffee Roasters® and
Newman's Own® Organics brands. While the majority of the
Company's revenue is derived from its wholesale, direct
mail, and e-commerce operations (www.GreenMountainCoffee.com),
it also owns Keurig, Incorporated, a pioneer and leading
manufacturer of gourmet single-cup brewing systems. Green
Mountain Coffee Roasters has been ranked No. 1 on the list
of "100 Best Corporate Citizens" for the past two years,
and has been recognized repeatedly by Forbes, Fortune
Small Business, and the Society of Human Resource
Management as an innovative, high-growth, socially
responsible company. |
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